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Download PDF by Larry Kelley,Donald W. Jugenheimer: Advertising Account Planning: Planning and Managing an IMC

By Larry Kelley,Donald W. Jugenheimer

Concise but complete, this functional consultant covers the serious function of the account planner in advertisements. the recent version of Advertising Account Planning gains numerous new subject matters in addition to deeper content material in latest parts in accordance with suggestions from scholars, teachers and practitioners.

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Advertising Account Planning: Planning and Managing an IMC Campaign by Larry Kelley,Donald W. Jugenheimer


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